Keeping up with the Kardashians

No, we’re not talking about the show. This is all about social media presence and endorsement deals of course!

The Kardashian (and Jenner) social media presence is out. of. this. world. I haven’t seen a group of individuals that haveo much power and influence when it comes to social media presence, other than the Kardashian/Jenner clan. The power of the celebrities in this day and age has been taken to new heights because of factors such as celebrity marketing means that these said celebrities are now essentially “brands” as they can use their status and importance as such to build their own empire, it just so happens that the Kardashians built their own empire off the back of a leaked s*x tape *cough*.

Looking closely at this particular “a-list” family its clear that they make money from doing appearances, licensing their names, being endorsed by brands and also having and selling their own products for instance their DASH stores in several states.

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The endorsements that celebrities have, heavily influence the consumers. They’re often seen as being reliable and expert and there are many ways a celebrity can be endorsed by a company; by being sent products and promoting, being a spokesperson or model for a brand or even just by being associated with the company.

The Kardashians are associated and represented by many different brands for instance;

  • Energy drinks
  • Clothing: DASH, Old Navy, Topshop
  • Gaming
  • Cosmetics
  • Footwear
  • Fragrances

 

But how do you feel about celebrity endorsed products? Are you for or are you against?

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